Potts Point is expected to get a new apartment high with the listing of Rode CEO Peter Freedman’s pad, and a luxury farm has hit Victoria’s rural market.
ich lister and Rode Microphone founder and CEO Peter Freedman has listed his Potts Point penthouse in Sydney’s eastern suburbs guiding $17 million.
Freedman set the Potts Point apartment record when he paid $16 million for the two-storey penthouse atop Macleay Street’s Ikon building in 2018. It’s expected to break its own record when it sells this time around.
Peter Freedman has listed his eastern suburbs penthouse for sale. Dominic Lorrimer
The listing comes after Freedman recently settled on his purchase of historic villa Jenner House, moving to the other side of Macleay Street. He paid $30.35 million for the six-bedroom, three-level home after a lengthy campaign by the outgoing vendors, luxury car dealers Terry and Wendy Mullens.
However, Freedman isn’t severing ties in the Ikon building. He recently purchased a sub-penthouse for $8.2 million to use during his planned restoration and luxury renovation of Jenner House.
The $17 million penthouse is being offered by TRG’s Gavin Rubinstein, who says the coveted building with concierge pool and gym, east and west views and cosmopolitan locale at the heart of Potts Point’s restaurant scene will drive strong interest.
The penthouse in Potts Point’s Ikon building has views over the city and east over Rushcutters Bay to Watsons Bay.  
Along with uninterrupted city and harbour views, the contemporary penthouse features a vast formal lounge, chef’s kitchen, multiple terraces, a lavish master bedroom and a lift-connected three-car garage.
Freedman paid a Potts Point apartment record when he bought the pad from late Macquarie banker John Caldon and media personality Lyndey Milan for $16 million in 2018.
Freedman – a high school dropout from Sydney’s inner west – is  the founder and face of one of the world’s largest audio companies, Rode. The microphone and audio equipment company’s continued growth placed Freedman 103rd on this year’s AFR Rich List, with a fortune estimated at $1.35 billion.
Inside Peter Freedman’s Ikon building penthouse. 
Further south, in Victoria’s Nagambie region, the founder of anti-ageing clinic Elucell, Rachel Perrin, and her husband and former Billabong director, Scott, have listed their luxury farm, dubbed “Levuka”, with $14 million price expectations.
The Mitchellstown offering comes with a designer five-bedroom, four-bathroom home on a 109-hectare mixed-use landholding on the banks of the Goulburn River, run as a mixed-use farm including cropping, cattle and fodder production.
Levuka farm in Victoria’s Nagambie region has come to market with a $14 million guide.  
The couple bought the property – which has one kilometre of river frontage – as a blank canvas in 2015. They then started creating the sprawling rural escape, which is a drive of about an hour and 40 minutes north of Melbourne’s CBD.
“We developed it from scratch,” Rachel Perrin says. “I drew the house at on a napkin and found a local architect, and it went from there.”
The former model and artist said whimsy and nostalgia drove her creative vision for the property.
“I put into this house all the things I dreamt of in my childhood, in particular, the walled garden,” she says. The property’s garden is enclosed by a stone wall, which was inspired by the original film adaption of Frances Hodgson Burnett’s novel The Secret Garden.
Levuka’s own “secret garden” of natural grasses and creepers sits behind an 86-metre long and 3.6-metre high stone wall that encircles the entire length of the farmhouse.
The dining area looks into the property’s walled garden.  
On the other side of the residence is a self-cleaning heated infinity pool and spa, established fruit orchard and separate barn with guest accommodation and an artist’s studio along with jetty and boat ramp to access 1km frontage on the Goulburn River.
The property also comes with a section of original shiraz grapes, which she says are at least 50 years old, along with cattle yards, a hay and machinery shed and an automated irrigation system.
The property features a self-cleaning heated pool and spa.  
Inside, notable design features include a hidden lounge area between two children’s bedrooms accessed by concealed entrances behind a bookshelf and wardrobe; a walk-in cold room off the kitchen complete with custom Lacanche oven; a bluestone steam room in the master bedroom and bathrooms featuring Tiles of Ezra wall tiles and hydronic underfloor heating.
“The inspiration came from how I wanted to feel moving through the home,” Rachel Perrin says of the series of connected pavilions made from local stone and recycled brick.
Although she originally envisaged the farm as a weekender for her family (she and Scott share four children, the youngest now 14), Victoria’s harsh COVID-19 lockdowns meant the family opted to move to the farm full-time.
Vendor Rachel Perrin first sketched the farm design on a napkin. 
Now, with all but one of their four children having finished school, the family have decided to move back to Melbourne, where Rachel is preparing to transform a recently purchased warehouse. It’s the latest in a string of luxury property projects that includes a Mermaid Beach mega mansion built by the couple, which sold for $25 million in 2016.
Levuka sits amid horse and wine country, including Swettenham Stud, the Mitchelton winery owned by the Ryan family (of Jayco caravans), and the nearby Tahblik winery, founded in 1860.
The property is listed with Elder’s Nick Myer and Henry Mackinnon.
One of the property’s four bathrooms featuring wall tiles by Tiles of Ezra.  
“It’s an incredibly seldom that an asset of this quality in the immediate region presents to market,” Myer says.
The Perrins’ rural offering follows the recent $30 million sale of nearby farm Allanvale, near Avenel in the Goulburn Valley. Phoenix Lithium’s Nic Wakim bought the 1233-hectare farm with luxury homestead from private equity investment firm Rigby Park.
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