Sydney-based agency welcomes two global clients – Mumbrella

by | Jul 11, 2023 | Engineer

Ben Roberts-Smith to appeal defamation case loss
M&C Saatchi Sport & Entertainment Australia undergoes brand refresh
Azerion teams with Mediaocean for dynamic in-game advertising
Key demos pay attention to Ten on Monday, but Seven wins the night
Perth radio ratings: Nova steals listeners from 96FM and Mix
Barbie: A masterclass in strategic brand evolution
Julian Schreiber: Where have all the ‘soft skills’ gone?
Why is it legal to tell lies during the Voice referendum campaign?
The Weekend Mumbo: Threads – Silicon Valley ego at its best
Why a new creative industry support line might be a lifeline for workers
The most savage Campaign Review yet: ‘Some will love it because the hottest agency right now made it’
How selling ‘cane toad piss’ perfected a foolproof social media influencer marketing model
Entries close soon for the Premier’s Multicultural Communications Awards
The Payback Project strikes Australian agencyland; plus more betting industry drama and GroupM forecast
Secrets to the success of Australian media’s hit-maker Marc Fennell
TV rumour mill goes into overdrive; grad salary story sparks a hot debate; how brands should approach The Voice and a chat with Kochie
The Evening Mumbo – Thursday 25 May: Mumbrella Awards shortlist, grad salaries in question, Unibet fined, Online ad growth flattens
The Evening Mumbo – Monday 22 May: Gov launches Voice info campaign, ABC denies ignorance, Seven wins the week in TV, Esan Tabrizi departs Deloitte Digital
The Evening Mumbo – Thursday 18 May: HT&E rebrands to ARN Media, Meta could charge for usage, BMF gets new ECDs, Rugby Australia’s stance on the Voice
The start of Coles’ new customer focused era
Nine’s Roll the Dice on Creativity
Gumtree Media UpNext: The Future is Sustainable
Sky News Australia is very upset about Barbie
Ten’s sudden Peter van Onselen about-face
Dr Mumbo reveals the best work benefit in adland
Nine’s bizarre choice for a plum radio role
How do you make interest rate hikes and the Reserve Bank sexy?
QMS hires John Purcell as chief technology officer
Dentsu Next launches AI tool Mixer & Lucie in APAC market
52% of the world nervous about AI: Ipsos Global Advisor survey
Future Women and CommBank launch second season of There’s No Place Like Home podcast
ABC’s triple j to launch Hottest 100 station next week
Nick Mills’ The Dot Collective joins Merchantwise Group
Seven Network signs broadcast deal with Hockey Australia
Winners of 2023 South Australia Media Awards announced
ABC nabs former Stan and Netflix talents to boost content division
Mumbrella Awards
Travel Marketing Awards
Sports Marketing Awards
Publish Awards
Mumbrella360
Travel Marketing Summit
Sports Marketing Summit
Sydney-based communications agency Papaya has won two new global clients – Korean food company, CJ Foods and hotel brand, The Langham’s Sydney property.

CJ Foods has appointed the agency to launch its food brand bibigo in Australia, following major success in the US market.
engineer sydney
It will support the Australian launch with a tailored media campaign, content and social services.
As part of the launch, Papaya has partnered with celebrity chef and dumpling master Dan Hong as a brand ambassador.
The Langham, Sydney has onboarded Papaya to provide digital strategy, advertising, content and social services for its restaurant Kitchens on Kent.
The restaurant launched in Sydney in 2012, giving guests ‘one of a kind’ indulgences – inspired by English afternoon tea, alongside other theatrical food experiences.
Director and founder at Papaya, Catherine Slogrove, said: “We are thrilled to welcome two incredible global brands to our portfolio.
“We’re all about growing with the right partners and we are really excited about the market buzz we can create across both the FMCG and hospitality space,” she said.
bibigo and Kitchens on Kent join Papaya’s hospitality and food client portfolio which includes Australian Barramundi Farmers Association, ResDiary, Bayfield Hotel Group and more.
Lauren McNamara is a reporter at Mumbrella. She joined in November 2022 as editorial assistant, having completed a Bachelor of Communications (Journalism) at the University of Technology, Sydney.

or







This website uses cookies for proper functioning and enhancing the user experience. By clicking ‘Accept’ on this banner or using our site you accept our use of cookies. You can also ‘Read More’ to view our Cookie Policy and learn how to control them. Read More
Sign up to our free daily update to get the latest in media and marketing.

source