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When Andy Park and his business partner began a Perth metal fabrication business 20 years ago, they looked for a gap in the market where they could apply their creativity.
Then, badgered by an electrician friend, they built the first Bull canopies and were soon creating a small run of bespoke canopies. They had identified a need in the vehicle build-up market for a standardised, scalable solutions for heavy industry vehicles used in mining, and by emergency and utilities services. 
They worked at perfecting Bull Motor Bodies’ manufacturing processes and automated production. The team designed a new way of fabricating vehicle canopies to streamline the process, shed excess weight and create a more stylish body. The resulting AeroBody range led to interstate contracts with large fleets.
But managing director Park says they realised there was scope for their business to innovate further.
“In 2007, we decided to take all we’d learned so far and start again with design. We invested in 3D software and looked at the whole thing differently.
“How would a car manufacturer make this product? How could we use new technologies?
They wanted to use their essential material, aluminium, more smartly, using engineering, adhesives and new processes.
Using a clever mix of technology, premium aluminium and automotive plastics, they created a range of strong yet lightweight, stylish chassis-mounted modules to suit all light utilities on the market.
Fast forward to 2013, and Bull Motor Bodies opened its first interstate operation in Queensland and then its national distribution centre in 2018.
Today, a generation on from its modest start, Bull Motor Bodies is a preferred provider for some of Australia’s largest fleets. Bull has literally built up more than 13,000 vehicles.
Bull motor bodies withstand Australia’s harshest conditions. For instance, their bespoke northwest mining utilities run 24 hours on off-road corrugated tracks.
Bull’s biggest client sector is mining: the company builds directly for large mining companies and businesses servicing the mining sector.
“We work long and hard with our big clients to understand what their technicians do on-site, what tools and weights they carry, what terrain they travel over and how it’s going to be compliant,” says Park.
“We sit with them, visit their sites, talk to their people and try to understand what works, what doesn’t, what is essential and what is nice to have.”
Bull provides design concepts for review before creating prototypes to trial in the field for evaluation, with feedback informing final designs. Its bespoke solutions draw on a wide range of standardised and proven parts, saving its clients time and money.
Park says the Bull team found aluminium the best medium to work with from its earliest days.
In 2007 Bull looked for a supply partner which ticked the right boxes as to who they were and what they could do and offer.
“We knew we needed lots of extrusions; we needed an experienced Australian company with local die-making facilities able to turn things around quickly, with the capability to advise us on aluminium use. An Australian company that could service us as we grew.”
Capral Aluminium matched their brief and has become the most important part of Bull’s supply chain, providing more than 30 unique and standard extrusions along with aluminium sheet in different thicknesses, grades and widths.
Park believes that the ability to design custom extrusions with Capral is part of what differentiates Bull motor bodies in the market.
“It takes all the complexity out of the day–to–day build but adds all the smarts of the design into it.”
As a long-term Capral customer, reflects on the relationship as more of a partnership, commenting that transparency has become one of the great benefits to both parties. 
“We have cooperation as to future needs, warehousing and logistics so we work more as partners rather than a distant supplier. Capral is the most important part of our supply chain.”
Park stresses that a highly skilled, stable workforce capable of crafting high-quality vehicle bodies has been central to Bull’s success.
“Every time we touch any part of our work, we are thinking how it could be better and what we can improve. We have a culture of innovation; everyone feeds back, and in, we push forward.
“We live and breathe crafting our products; we are all dedicated to making sure our products are perfect when they go out the door. The laser-cutting, 3D designs and extrusions give us a head start.
“We don’t lose people. When they join us, we look after them, and they hang around. It’s a good place to be.”
Park’s focus is on pushing the business forward by making things easier to do, making Bull a better place to work and producing designs others only dream about.
“We challenge ourselves daily to be more sophisticated as a supplier.”

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