TFE Hotels is continuing to ramp up its presence in Europe with the opening of Adina Apartment Hotel Geneva in Switzerland’s very first international hotel hub. The Adina – TFE’s first hotel in Switzerland – together with precinct neighbours Intercity B&B, and the nearby Marriott, adds around 1000 room keys to the lucrative local market.
Like its sister property Adina Munich, which was built in the former industrial area of Werksviertel and opened in late 2021; the 140-key Adina Geneva is part of an urban renewal project in, what has now become, the largest private real-estate investment in Switzerland.
Developer Claude Berda has spared no expense, investing 1.4 billion Swiss Francs ($2.27 billion AUD) to transform the 11-hectare former industrial site into a modern, mixed-use lifestyle precinct complete with several hotels, retail, restaurants, residential and mixed-use apartments, and vital infrastructure including a school and commercial offices.
TFE Hotels’ CEO, Antony Ritch, said the opening of Adina Geneva in such a prestigious neighbourhood heralded a new phase of expansion for our Australian International Hotel Company.
With the opening of Adina Geneva, TFE’s European portfolio is sitting at 18 hotels – around 2760 keys – with plans to expand further throughout Europe in the coming year.
Adina General Manager, Gabriel Urban, said whilst apartment style hotels were still relatively new in the Swiss market, the Adina was perfectly positioned with contemporary and highly functional room design, renewable energy for heating and cooling, and some of the best views the city could offer.
Adina Geneva, like other buildings in the Quartier de L’Étang precinct, uses renewable energy to heat and cool the hotel.
B Coffee Pods – another brilliant piece of Swiss engineering using a thin layer of biodegradable algae, instead of traditional foil – will be available at the hotel, ensuring coffee drinkers can recycle the beans and help fertilize the hotel’s garden without adding to landfill.
And in an architectural design element reminiscent of New York’s The Highline, the hotel and neighbouring buildings in the Les Atmospheres section of the precinct, share a common urban garden. And 10-storeys up, the traditional hotel rooftop garden has been reengineered into an entire green roof alive with local flora.
With a passion for delivering Australian style hospitality to the world, the Adina also offers a few homegrown touches including interiors by Australian designer Andrew Parr, from SJB Melbourne, and in-room chairs by Melbourne designer Chris Connell. Likewise, Adina’s hometown of Geneva is celebrated with books in the lobby area and rooms curated by Alix Rippoll from Letu Books in the city’s charming old town.
Importantly, Adina Geneva is ideally situated on the transport axis between the airport, exhibition centre and Geneva’s city centre, making it incredibly attractive to a wide range of visitors.
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